Own-Branded Email Bulletins

How to tap into a potentially lucrative source of revenue it’s likely you’re currently ignoring

For solicitors: generate new business, and improve goodwill with existing contacts, with Daniel Barnett’s team writing and sending employment law update emails for your clients.

Your Employment Law Bulletin Service

This is a comprehensive solution designed for law firms in the UK like you, seeking to maintain regular and meaningful contact with your SME employer and HR clients.

This relationship enhancing service provides you with expertly crafted monthly employment law bulletins. You then use this valuable content to keep your clients informed and up-to-date on the latest legal developments affecting them.

"I have successfully run my own bulletin service for over 30 years, and now I’d like to help you do the same.”

Daniel Barnett, Barrister

HOW DOES IT WORK?

Choose your preferred service

Level 1: Text Only

Every month (except August, as most of your clients will be on holiday), we send you the text body of your Employment Law Bulletin. It contains 10 punchy, concise articles covering issues that employers on your list need to know about. It is content that employment lawyers may take for granted, but that SME employers and HR professionals on your list will be delighted to receive.
These articles will represent your employment law expertise, even though they’ll be written in the background for you by one of the UK’s leading employment law barristers and his legal team.
All you need to do is copy the text from the Word document we send you, paste it into your own branded email template and then click send. It’s as easy as that.
You can also add the articles to your website to show the search engines your site provides regularly updated content that’s relevant and valuable. This will improve your search engine rankings.

Level 2: Full Service

Our full service also provides you with 10 quality employment law articles every month (except August) but with these important differences:

We (not you) send the bulletins out to your list, on your behalf, every month.
Each bulletin comes from YOUR firm. They will carry YOUR brand and will have calls to action to take the reader back to YOUR website.
We do all of the subscriber list administration (subscriptions, unsubscribes and database management) for you.
All you have to do is place a small piece of code on your website to gather new subscribers into the email list we manage for you.
The system is fully GDPR compliant so you and your subscribers will have stringent data protection measures in place.

Once you have your Employment Law Bulletin Service in place (either Text Only or Full Service), all you have to do is handle the inbound calls you’ll get from your subscribers after they have read the bulletin.

If you’d like to see a free sample of the bulletin content, please contact:

Local Exclusivity

You’ll set yourself apart from the competition by getting exclusive rights to distribute the bulletins to your SME and HR subscribers in your local area. (If you operate in Central London or Greater Manchester, slightly different restrictions apply).

Preferred Article Length & Style

We recognise that your subscriber base may have different requirements for the length and depth of the employment law articles. When you sign up for the service, you can choose whether the articles we send to you are written with SME employers in mind (they’ll be shorter and pithier) or experienced HR Professionals (they’ll be longer articles and more focused on the HR implications of employment law).

Monthly or Quarterly Options

We also recognise that it is important to deliver these bulletins at a cadence that supports your business, that’s why you can choose either monthly or quarterly bulletins.

OUR SERVICES

Here is what you'll get:

What you get

Text Only Service

Full Service

10 quality employment law articles

Positioned as your thought leadership

Simple copy, paste & send

Not Required

Calls to action to your website

Article website publishing rights

Local 5 mile competitor exclusivity (different rules apply in London and Manchester; please contact us)

Carrying your firm's brand

Option of short & pithy or longer bulletins

Subscriber list administration

Not Required

Website code provided for your site

Not Required

Fully GDPR compliant

Not Required

Text Only Service

10 quality employment law articles
Positioned as your thought leadership
Simple copy, paste & send
Calls to action to your website
Article website publishing rights
Local 5 mile competitor exclusivity (different rules apply in London and Manchester; please contact us)
Carrying your firm's brand
Option of short & pithy or longer bulletins

Full Service

10 quality employment law articles
Positioned as your thought leadership
Simple copy, paste & send
Calls to action to your website
Article website publishing rights
Local 5 mile competitor exclusivity (different rules apply in London and Manchester; please contact us)
Carrying your firm's brand
Option of short & pithy or longer bulletins
Subscriber list administration
Website code provided for your site
Fully GDPR compliant

BONUSES

As well as the Employment Law Bulletin Service, you also get these bonuses:

#1

Your Launch Email Sequence (value £500):

A customisable email sequence, with three emails for you to send to your current database to introduce them to your new service. This will improve deliverability, increase subscriber engagement and improve email newsletter open rates.

#2

Your New Subscriber Opt-In Welcome Email (value £250):

A customisable email sent to new subscribers that welcomes them to your database, explains the value your firm provides and positions your Employment Law Bulletin as a valuable resource they’ll want to open every time they receive it.

#3

Email Marketing For Law Firms Masterclass (value £1000):

Using email is the highest return on investment marketing activity, yet it is the one least understood by most professional service firms. In this masterclass, one of the UK’s leading email copywriters explains how to use email to create subscriber engagement and ultimately generate more business.

#4

Your Employment Law Bulletin Opt-In Page Copy (value £500):

High converting copy for a dedicated landing page, for you to grow your database by adding new subscribers who want to receive your updates on employment law.

#5

Employment Law Bulletin Back Issue Archive (value £2500):

We’ll provide you with 6 previous issues of the Employment Law Bulletin for you to use as content on your website, to help improve your SEO rankings and to use as a resource you can share with your current subscribers.

#6

Your Re-Energiser Template (value £200):

Every email list has a segment of subscribers who have not opened an email from you for a considerable amount of time. Before deleting them from your list, use this proven template to reactivate dormant subscribers and get them to engage with your emails again.

#7

Your Law Firm Email Deliverability Checklist (value £100):

Email service providers are getting stricter on what emails they let through to your subscribers’ inbox. Unchecked, it’s likely many of your emails are being sent straight to spam folders or worse still, are not even getting through. Fortunately, there are things you can do to increase email deliverability. This checklist gives you a step by step plan on how you can increase your email deliverability.

TESTIMONIALS

What some of our clients have to say:

I meet new potential clients and referrers at networking events and collect their business cards. Every month when I receive a copy of the next bulletin to review, I add them to my email list. My web guy posts the bulletin onto my website every month, so this constant addition of new content helps my Google rankings. Plus I get the bulletin posted on my LinkedIn account too as I have 1,000+ followers there. There’s always a spike in the stats on the day the bulletin goes out. I’m delighted with the service Daniel provides. Long may it continue!

David Parry

Daniel Barnett has just produced our first email update. Within days, I was contacted by people I hadn’t met in a long time. It resulted in two meetings being set up with potential for collaboration and further work opportunities, and resulted in one actual set of instructions which I billed for, more than covering the cost. I also received numerous emails saying how helpful and well written it was and congratulating me, which I naturally took full credit for. And all from the first bulletin – thank you, Daniel.

Thushara Polpitiye
Astute HR

The response of my clients to the newsletter has been genuinely enthusiastic. They say, ‘I love getting your newsletter, it’s so enjoyable, user friendly and fun to read. I literally meet people on the street who haven’t seen me for ages, who stop me and say, ‘I love your newsletter. All of the feedback says the same thing, that the newsletter is really easy to read and is user friendly. They get the information the way they want to hear it. The response from clients has been genuinely fantastic. I’m running my business and I’m really busy, so I want people to take things off me. With Daniel’s bulletin I get all the benefits and none of the hassle: all the benefits of a really good newsletter and none of the hassle of having to send it or manage. So it saves me money. It’s not a cost: it’s a saving. I genuinely look at my marketing budget and know that Daniel’s bulletin would be the last thing I’d drop.

Mike Cummins

Really chuffed with your continuing support with the employment law bulletins. They’ve gone down a treat with clients and prospects. So a BIG thanks!

Richard Llewellyn‐Bell

I consider it very important to have regular contact with clients and prospects. I know it goes down well with them, and it keeps me in the forefront of their minds. So, no question: it’s the right thing to do. It’s part and parcel of the ‘quilt’ of the marketing I do for my business. “One time I sent the bulletin out late, and clients emailed me to say, ‘Where’s the bulletin?’ – so I know they do read it! Some professionals have asked me, ‘Do you mind if we forward the bulletin to our clients?’ and I have said, ‘Not at all, as long as you send it as is, and don’t remove my logo and contact details from it!

Anonymous Client

I’m a very happy customer of Daniel’s Employment Law Bulletins. It’s a Done For You service with a style that’s conversational, friendly and pragmatic. Yes, we have smart people in our team who could write this material. But it takes time and focus to filter all the various legal developments and work out what we should and shouldn’t include in a newsletter. That time and focus doesn’t really add value to our business if we did it ourselves. Daniel’s team does all the work for us, so it saves us time. All we do is make a few minimal tweaks, then it’s good to go. Our clients value the bulletin, and so do the prospects who are on our email list. The bulletin helps with conversion further down the sales process.

Anonymous Client

Here’s what the service will achieve for you:

Demonstrate your firm’s employment law expertise
Enhance your client satisfaction
Keep you at the forefront of your subscribers’ minds
Generate inbound enquiries when your subscribers need the legal services you provide
Foster stronger client relationships
Increase client engagement and retention
Help you stand out from your local competition

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