I consider it very important to have regular contact with clients and prospects. I know it goes down well with them, and it keeps me in the forefront of their minds. So, no question: it’s the right thing to do. It’s part and parcel of the ‘quilt’ of the marketing I do for my business. “One time I sent the bulletin out late, and clients emailed me to say, ‘Where’s the bulletin?’ – so I know they do read it! Some professionals have asked me, ‘Do you mind if we forward the bulletin to our clients?’ and I have said, ‘Not at all, as long as you send it as is, and don’t remove my logo and contact details from it!
